The ‘patrons’ of art – then and
now
Then - Ever wonder how lucky we artists are today? We create
a painting straight from the heart, if we wish to sell this work
we have several avenues we can pursue such as galleries, stores,
private sales, shows, and of course the internet. Many of us
use art like a child uses a toy, something to play with for purely
recreational purposes while others are professional artist’s
who make their living from their art. Let us step back in time
and understand what pressures and restraints artist’s of
old were under, they did not enjoy the spoils of modern life
like many of us do. Their survival and their family’s survival
depended on the sale of their work. How did they paint under
these pressures and what afforded them the opportunity to follow
their passion for painting?
The patron of the arts was born from the evolution of culture.
The word patron means supporter or benefactor, and in the case
of art; the patron was the person who supported the artist. The
patrons became those who hired artists to paint what ever they
wanted. Art was used as a way to inspire devotion, show wealth,
record history. As time passed it was no longer reserved for
the aristocracy and nobility, it was available to the new middle
classes of society. The art patron became a normal figure of
society.
The earliest patrons were the Church. Art was used as a way to
speak to the uneducated common people; the Church realized that
art could be used as a way to decorate the interiors of buildings,
creating a spiritual atmosphere conducive to prayer. They hired
artists to work directly for them, dictating topics, styles and
the subtle messages that were often implied. As Rome became a
central power of the Church, we see the patronage of the arts
increase as the demands grew.
As time passed and the new wealth of the Renaissance movement
increased and spread across Europe so did the number of patrons.
Some of the greatest patrons other than the Church were wealthy
families like the Gonzaga family and the Medici family of Florence
Italy. The Medici family spent great sums of money on making
the city of Florence one of the most important cultural art centers
of Europe. They were the patrons of famous artists like
Raphael, Michelangelo, Leonardo da Vinci and Botticelli and so
many others. The patrons were responsible for the artist’s
welfare.
Patrons were in such a position of control that they could dictate
not only the subjects or theme of a painting, and the details
of the composition, but they could even state the quality of
the materials used and the length of time that it should take
the artist to complete the work. These patrons were the clients
or the employers of the artists, they held the purse strings
and with that came great power over the artists career and direction,
if there was to be one. Patrons were extremely important to the
artist, and we can just imagine how difficult it would have been
at times, to be held hostage by the patron’s vision rather
than that of the artist’s heart.
Now – Do we have patrons today? Not is the same style
perhaps, but patrons none the less are those clients who hire
us artists to paint custom works. It is easy to draw a
parallel between the two; however there are many differences
that have caused a power shift from one to the other. The biggest
is that relative to the artist’s skills and notoriety,
some artists have a choice of who their clients might be, especially
for custom work. Populations are larger, economics of the modern
age are different and of course communication is made easier
with the internet and modern advertising. Word of mouth does
travel so work is easier to be had. Centuries ago, wealthy patrons
may not have been too eager to share their latest discovery of
a talented artist.
Today the power can also swing between galleries and artist with
the exclusive and more affluent galleries dictating to the artist,
as well, the more celebrated artist dictating to the gallery.
We
too can be considered a ‘patron’ of the arts, we
choose who we support don’t we? By attending their classes,
purchasing their books and instructional materials or by buying
their art, we support them. Our patronage might be seen as being
more indirect, yet it is patronage all the same. The medieval
Church was responsible for the direction and the development
of art in many ways; the wealthy patrons were responsible for
creating the demand and as a result made art collecting a popular
past time amongst the middle classes. Today the responsibility
of art patronage lies with each of us. To preserve and pass on
to the next generation of artists the appreciation for traditions
and style.